Teenage, African-American boy wearing black crewneck t-shirt with LBJ Orchestra logo printed on front.  Logo consists of outlines of the right side of the four string instruments (upright bass, cello, viola, violin) nested into each other. LBJ Orchestra is printed over the top, with the LBJ and O inside circles
The client, LBJ High School in Austin, needed a logo that could be used on spirit gear. I drew a graphic in Adobe Illustrator to abstractly represent the four instruments in their all-string orchestra (violin, viola, cello, bass). I created several versions of the logo so that the client could use it for a variety of purposes going forward.
I also wrote and laid out a fundraising letter for the organization (below).
Front page of the fundraising letter explaining that school district budget cuts left the orchestra $15,000 short of its budget needs. Letter includes the logo as well as photos of the orchestra playing and traveling
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