The client, a commercial printer, needed a 2019 calendar. These calendars are delivered to customers with their print jobs throughout the first couple of months of the year.
The client had some high-end, leftover Mohawk paper they wanted to use for this job. The paper is beautiful and has an interesting texture—and the client was striving to project a more modern image to a market that often sees print as outdated—so we decided to keep the design clean.
I designed the spiral side first; the client loved this version but said some of their customers wouldn't. I decided to add a design to the calendar's flip side with a more conventional calendar layout.
We then added the taglines "Sometimes you feel like some art ... sometimes you don't" for some levity and to give a nod to the fact that 360 prints both functional and artistic pieces.