I designed this novel gala invitation for Susan G. Komen Austin. The invite needed to adhere to Komen's well-established brand standards, but also had to stand out from the dozens of other gala invitations that Austin's elite receives each year.
The nonprofit's Big Pink Give gala raised 50% more than their goal that year, and the executive director attributed some of that success to the invitation's unique, eye-catching design.
The piece also won two awards at the PIA MidAmerica's Graphex awards in 2018:
Best of Category for Unique Folds, Pop-ups, and Assembly Techniques (Division I)
Best of Category for Announcements & Invitations in 1, 2 or 3 colors (Division I)
Best of Category for Announcements & Invitations in 1, 2 or 3 colors (Division I)
… and then went on to win two more awards at PIA’s national level:
Award of Recognition (equivalent to 2nd place) for Invitations (1, 2, or 3 colors)
Certificate of Merit (equivalent to 3rd place) for Folding
The invitation consisted of several pieces: two small, square cards (one containing the event information, the other a reply card), a large, square piece that origami-folded around the smaller squares to create a dramatic effect, and translucent paper that wrapped around the entire piece for mailing.
The larger origami piece was made generic (with only the Komen ribbon and name of the event printed on it, but not the event date), so that the organization could save some money by printing extras and using them for thank you notes.
We also helped the organization save money by giving them instructions for folding the origami piece. They had a group of their volunteers perform this task and address the pieces for mailing.
