360 Press Solutions, a small, family-owned print shop, needed a booth designed for the Southwest Showcase, a convention for event planners and city tourism offices in the southwest U.S.
The client's goals for this design were to grab attendees' attention in a crowded convention hall and demonstrate the quality of their print work.
As with other designs I created for 360, I used bright, massive elements and playful copy to reflect the company's outsized personality.