Spring Creek Products—a mid-sized, family-owned hardware company in West Texas—had traditionally focused on wholesale business but wanted to grow its retail customer base. We decided to record how-to videos that would simultaneously advertise some of their most popular consumer products and explain how they worked.
I scripted, storyboarded, recorded, and edited all but the first three videos in the company's catalog. For safety and budget reasons, the company wanted to use a welder as the host and wanted the videos to have a salt-of-the-earth feel that would appeal to their rural customer base. I worked with two local welders to develop the scripts and storyboards.
Animations created in Adobe After Effects; video edited in Adobe Premiere Pro.