I produced multiple videos while serving as the Marketing and Communication Manager at Susan G. Komen Greater Central and East Texas. The nonprofit held four major fundraising events each year, so a critical part of my role was to breathe new life into these events on social media and in the press.
This affiliate of Susan G. Komen had just expanded from serving the five counties around Austin to serving 58 counties across central and east Texas (and absorbing two defunct affiliates in Waco and Tyler in the process). This meant promotional work for our events also needed to re-establish our credibility with locals outside of Austin. The first video features a local business in Tyler that was a top corporate fundraiser for the More Than Pink Walk each year.
I also produced a number of shorter videos for social media to demonstrate the diversity and vibrancy of our events (above) and to motivate individuals to fundraise (below).
I used Adobe Premiere Pro and Premiere Rush to create these videos.